There are so many things that need to be set up to set your business up for success. Unit one is all about the foundational work to set you up for success.

In this unit, we will:
✦ Determine which legal structure suits your needs best and discuss their tax implications.
✦ Set up your business bank account and accounting software.

✦ Map out what your website should look like (on paper).

A business plan has a lot of components. We started some last month in our set up unit. Let's start fleshing out the rest in Unit Two!

Your business plan is the document that tells your story, maps your strategy, and proves you’re not just winging it. In Unit Two, we will flesh out:

✦ Business Description

✦ Unique Selling Proposition (This Unit)

✦ Competitive Analysis (This Unit)

✦ Financial Plan + Projections (Units One + Two)

We're assembling your business plan piece by piece as we move through the course. Keep all your drafts handy (paper or digital), and we’ll return to them as we go. By the end, you won’t just have an idea—you’ll have a full-on plan to make it real.

In this next unit, we tackle how (and with whom) we are gonna get it all done. Even as solopreneurs, we cannot do it alone forever. No one accomplishes things by themselves. Cooperation is the rule of nature, not competition. Collaboration accomplishes bigger things than isolation.

In this unit, we will analyze the people in our lives and how they can help.

✦ Can you delegate more personal things to family and froends so you can spend more time working on your business>
✦ We'll look at contractors, employees, partners, and other people that can do a part of our businesses.
✦ We will also look at repetitive tasks and how we can free hours every week through automations and software. If you are a solopreneur, this becomes the way you will be able to scale.

Start brainstorming about this. We are going to tackle the big question of labor in this unit. Let's explore all the ways you can get more work done and start building a team!

Now that you’ve laid the foundation- who you are, what you stand for, what you’re offering, and what your finances actually look like- it’s finally time to talk marketing.

We know, we know. A lot of folks start here. They dive into Instagram posts, logos, and ads before they even know who they’re talking to or what they’re selling. But not you. You’re doing it the smart way.

Marketing only works when the business behind it is ready. You wouldn’t send out party invites before you cleaned the house, right? Same idea. If you start promoting before you’re truly ready to serve, you’ll lose leads, waste money, and stress yourself out.

This month, we’re building a marketing strategy that actually fits your business. No throwing spaghetti at the wall. No sinking money into platforms that don’t serve you. No shiny-object syndrome.

Just a simple, effective plan based on the real people you’re here to help and the tools you already have. Let’s walk through it step by step. Your business is ready. Now it’s time to help people find you.

Because your business doesn’t exist in a vacuum: it lives, breathes, and thrives in relationship with others.

In this unit, we shift from solo hustle to collective magic. You’ve done the internal work: mission, structure, offerings, and finances. Now it's time to look outward- to your market, your audience, your allies- and build a business that’s deeply rooted in community.

We’ll start with:
✦ A SWOT analysis, but not just to size up your competition. We’re flipping the script.

✦ You’ll use this tool to identify opportunities for collaboration, not just competition: and to build mutually beneficial partnerships that help your business grow while lifting others, too.

✦ Then we’ll build your marketing plan step-by-step: figuring out how and where to connect with your people.

✦ And finally, you’ll learn how to turn that plan into a marketing strategy: a real-world roadmap for growth that fits your goals, values, and budget.

This unit is all about weaving your business into the fabric of the world around it. Your community isn’t just your customer base: it’s your resource pool, your cheer squad, your collaborators, and your co-conspirators in making good things happen. Let’s get into it.

How to Communicate What You Do (Without Sounding Weird or Vague)

Let’s be real: a lot of wellness entrepreneurs deeply believe in what they do... but when it comes to talking about it? They mumble, fumble, or over-explain until everyone’s eyes glaze over. (“So I use lunar-infused botanicals to energetically rebalance your—wait, where are you going?”)

This unit is here to fix that. Unit Six is all about communication- clear, compelling, and true-to-you. You’ve done the deep work to build a solid business foundation. Now it’s time to talk about it, whether you're writing a website, pitching a potential funder, or explaining your work to your friend’s skeptical boyfriend who still doesn’t “get” what a doula, herbalist, or somatic coach actually does.

You don’t need to sound corporate. You don’t need to sound salesy. You just need to be clear, confident, and consistent.

Here’s what we’re covering this month:

✦ The Business Plan

We’ll assemble all your beautiful chaos into one tidy document—something you can use to share your vision, secure funding, or simply stay on track.

✦ The Elevator Pitch

Taking your mission, vision, and values and distilling them into a 30-second magic spell. Because sometimes you only get one shot to explain what you do, and it shouldn’t include interpretive dance.

✦ The Pitch Deck

Whether you’re seeking funding, partnerships, or just want a visual tool to explain your business, a pitch deck can be your bestie.

✦ Building Your Website

Your 24/7 storefront, hypewoman, and customer educator, all rolled into one. We’ll go over what every wellness business site needs, what platforms work best, and how to build something functional and beautiful.

By the end of this unit, you’ll know how to talk about your business like a boss, without sounding fake, awkward, or like you memorized a script. Because if you can’t clearly explain what you do… how will people know they need it? Let’s make sure they do.